Primary reasons why global internet users aged 16 to 64 use social media platforms
Source: GWI (GlobalWebIndex), Q3 2022
Most Used Social Media
Source: DataReportal, “Digital 2022: Global Overview Report”
Easy Connection, Easy Distraction
With global individuals spending an estimated average of 2 hours and 20 minutes on social media per day, the purpose of this time is critical to examine. The majority of social media use is to keep in touch with family and friends. However, it is also notable that the second highest purpose for why people use social media is to fill spare time.
