As of 2023, the majority of the world, or an estimated 4.8 billion individuals, use social media on a regular basis. The average daily time of social media use in 2023 is estimated around 2 hours and 20 minutes per day. With only a small number of companies owning the most used platforms, the global reach and influence of these platforms is unprecedented.
The majority of the world are social media users.
The majority of global social media users are in Asia, even though the percent of population that uses social media varies. Middle, Western, and Eastern Africa have the lowest adoption rate globally with at most 13 percent of the population utilizing social media. Europe tops the highest percentage of its population on social media, with approximately 83 percent.
