New Middle Class

Global Middle Class 1950-2030

Middle Class = <$11-$110/day

A Tipping Point

In 2018, for the first time in history, half of the global population was middle class or higher. Income inequality remains a challenge, and many continue in poverty, but the last half century has witnessed a transformation in the distribution of global wealth.

Half of the world is now middle class or wealthier.

While the decline of poverty is to be celebrated, a growing middle class increases rates of human consumption and shifts cultural priorities.

Distribution Of The Middle Class

Centered In Asia

India, China, and other Asian nations form the center of middle-class expansion. The majority of Asia’s new middle-class are concentrated in urban contexts. Geographies increasingly divide the rich and the poor.

Global Realignment

In the past, wealth was concentrated in the West. Wealth and global power is now multipolar, no longer associated with former colonial powers. Global mission is shifting as power relationships are transformed.

Population By Daily Costs

Asian Global Middle Class

% of total population