Make the Most of Giving Tuesday and Inspiring Generosity That Lasts | Dave Raley

Giving Tuesday is a global moment of generosity. But how can ministry leaders make the most of this opportunity—and inspire giving that lasts long after the day is over?

In this episode of the Lausanne Movement Podcast, Jason Watson welcomes back Dave Raley, author of The Rise of Sustainable Giving and founder of the Center for Sustainable Giving, to explore how churches, ministries, and nonprofit organisations can make the most of Giving Tuesday while building a more sustainable approach to generosity.

Dave shares practical strategies for planning a Giving Tuesday campaign, crafting compelling fundraising appeals, and encouraging recurring giving. Together, they also explore the spiritual dimension of generosity, why Christian leaders sometimes struggle to ask for financial support, and how giving can become a meaningful part of Christian discipleship.

Whether you lead a large organisation or a small ministry with limited resources, this conversation offers practical encouragement to inspire generosity and build lasting support for God’s mission.

Links & Resources

Guests in This Episode

Dave Raley

Communications Working Group

Dave Raley is the founder of Imago Consulting, an advisory firm that helps organizations create growth through innovation. As a speaker and advisor, he has inspired thousands of nonprofit leaders to grow both personally and organizationally. He’s the author of The Rise of Sustainable Giving: How the Subscription Economy is Transforming Recurring Giving, and What Nonprofits Can Do to Benefit. Dave also writes a weekly innovation and leadership column called The Wave Report, and he’s the co-founder of the Purpose & Profit Podcast – a show about the ideas at the intersection of nonprofit causes and for-profit brands.

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